John Sweeney is the owner of the Brave New Workshop, the oldest satirical comedy theater in the United States. In his first book, Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation, John showed how the improvisational theater principles and behaviors, practiced at the Brave New Workshop, can be used to develop critical business skills.

Using the 8 Secrets described in his book, Sweeney helps organizations increase their productivity by adapting the skills used in his world class improvisational theater. As a keynote speaker and innovation advisor, Sweeney has presented to hundreds of corporations and

organizations around the globe, including Microsoft, Yahoo!, General Mills, Target, PricewaterhouseCoopers and Hewlett Packard, Allstate and Starbucks.