Upcoming Events Archived Events Before and After: Dec 15 - Nov 17 - Oct 20

SME Morning Seminar & Luncheon

All Luncheons are held at the Decathlon Club - Bloomington, MN

SME Member Only Roundtable: "Relationship Selling"
Facilitator: Don Johnson of DLJ Enterprises - "Supporting your vision through leadership development."

Morning Workshop: "The Power of Multimedia to Advance the Sales Cycle"
Sam Woelm, VP of Marketing, LGI Entertainment, Inc.

Multimedia is more than CD-ROM, it encompasses a wide range of content delivery tools including a host of web marketing vehicles such as web casting, web cams, store and forward video, and streaming. Multimedia is effective at bringing your product or service to life with high-end graphics, compelling animation and well crafted sound. This workshop will explore various multimedia sales and marketing tools and how they can be effectively used in the marketplace.
 

Luncheon Presentation: "Increasing Your Sales Through Referrals"
Blair Entenmann - President, MarketingHelp! see www.mktghelp.com

Referrals can be the most effective and efficient method of acquiring new customers in many industries. Learn proven techniques to develop your referral network, educate your referral network, ask for referrals, and incentivize your referral network. His Marketing Buffet keynote presentation serves up "food-for-thought" that can make you a better sales and marketing executive. As the premier independent marketing practitioner in the Twin Cities, Blair Entenmann shares his 20+ years of exceptional experience and proven marketing principles in a dynamic and informative presentation. Be inspired and entertained!

Blair Entenmann, founder and President of MarketingHelp! has over 22 years of hands on sales and marketing experience with a focus on business and new venture development. He founded MarketingHelp! at the beginning of 1994 to help create profitable growth for small and medium-sized companies by providing marketing expertise in the areas of marketing strategy, marketing programs, and new product development. His clients are primarily Minnesota-based small to medium-sized manufacturers, retailers, and business-to-business service companies.

Working with great marketing companies such as Coachmen RV Company, Ralston Purina, ConAgra Frozen Foods, Rent-A-Center and NordicTrack in marketing management and now with his clients, he has consistently produced results by:

• Developing and introducing over 50 new products/new ventures.
  
  
• Developing and executing over 150 business or marketing plans.
  
  
• Developing and producing over 250 marketing programs,
  
  
• Successfully negotiating over 12 licensing contracts

In addition to his consulting practice, Blair gives presentations on a variety of marketing topics to trade associations and companies, publishes a quarterly newsletter, and is currently writing a book.

Blair holds a Bachelor of Science degree in Marketing (Sales Management and General Marketing majors) with highest honors from Ferris State University in Michigan, and a MBA degree (Finance and Entrepreneurial Studies majors) with highest honors from Indiana University. While attending Indiana University's MBA program, he taught Introduction to Marketing to Juniors.

Event co-marketed by the Minnesota High Tech Association.