Upcoming Events Archived Events Before and After: Feb 16 - Jan 19 - Dec 15

Location: Thunderbird Hotel 2201 East 78th Street Bloomington, MN

Morning Workshop: "You Thought Politics Made Strange Bedfellows- How About Integrated Communications?"
Riff Yeager - Senior Vice President Director of Public Relations, Colle & McVoy

This event is comarketed by MHTA & IABC.

The notion of integrating marketing disciplines surfaced in the 1980s, but none too successfully, as companies and agencies tried to figure out how to make advertising, public relations, direct marketing and sales promotion at least play nice, if not fully leverage their related strategies.

Now integrated communications is back, with additional academic credibility and more practitioners than ever. But is it any easier? And how does emerging interactive capabilities play in the mix? As one of the nation's leading integrated marketing communications firms, with both scars and successes to prove it -- Colle & McVoy will address these issues and present its perspective for SME attendees to consider.

 Download The Colle & McVoy Presentation (2.3MB)

Luncheon Presentation: "Building a Strategic Brand - The Post-It^® Brand Story"
3M Post-It Notes Panel of Key Managers, including:

David Crist - Post-it^® Products Marketing Manager
Linda Grams - Marketing Communications Manager
Mike Hansberry - Post-it^® Software Marketing Manager
Linda Branch - Internet Strategy Manager and Web Development Manager
Ted Peichel - Key Account Marketing Manager
Sherry Trepp - Research Manager

From its invention over 20 years ago, how has the little yellow "sticky note" evolved into one of America's best loved brands? What are the strategies that have been consistently applied to keep the brand current, vital and growing? And what are the future plans to keep the Post-it^® brand relevant in the age of technology?

Presentation Schedule
Intro - Video News Release - Interview with the Inventors - Art Fry and Spence Silver
The Early Years - The Boise Blitz
The Product Platforms
The Advertising - 1980's
The Brand Promise
The Trade Dress
The Advertising - 1990's
Web Strategy
The Electronic Note
Closing - David Crist