Upcoming Events Archived Events Before and After: May 1 - Apr 20 - Mar 16

SME Morning Seminar & Luncheon

Location: Metropolitan Ballroom, 5418 Wayzata Blvd. Minneapolis
Directions: www.damicocatering.com

9:00 - 10:00 AM Morning Workshop Registration/Networking
10:00 - 11:30 AM Morning Workshop
11:30 - 12:00 PM Luncheon Registration
12:00 - 2:00 PM Luncheon Program

Morning Workshop: "Take Selling, Marketing and Training to New Heights - Electronic Performance Support Systems"
Paul M. Tobin, Chairman, EVP of Marketing and Business Development, LogicBay Corporation

With an EPSS, there's no need to lug around volumes of information, piles of catalogs and reams of statistics. Its all available electronically. We take your existing presentations, reference materials, product literature and training programs, and organize, package and deliver them electronically via the Web or CD.

Whether you want to brush up on new products, conduct side-by-side comparisons, or learn about new features and specifications, our EPSS makes it faster, easier and more effective. You'll save money on updates and your performance will soar.

Give Your Service Organization the Support It Deserves
Its far easier to keep clients than it is to get them. Your service organization plays an important role in maintaining these valuable relationships. Our EPSS makes it easy to provide quick response and accurate, consistent communications. For fast, dependable service, nothing supports you like a LogicBay EPSS. Your reps will thank you and your customers will too.

As Chairman and Executive Vice President of Marketing and Business Development of LogicBay Corporation (formerly Tobin Erdmann & Jacobsen), Paul's foresight, ambition and hands-on management style continues to drive the company forward as an enterprise e-Learning and e-Business solutions world leader. Under Paul's guidance, LogicBay has designed, developed and deployed Web and computer-based training, on-line universities, electronic performance support systems (EPSS), and Internet-time based e-Business solutions for more than 50 Fortune 500 companies.

Paul is a recognized multimedia and technology expert with frequent regional and national speaking engagements on topics ranging from e-Learning to interactive marketing and sales-automation.

Luncheon Presentation: "Emerging Issues in Sales and Marketing"
Panel discussion led by: Charley Howe, Vice President/Business Development Manager, Colle + McVoy

Subjects and expert panelists:

"The Internet Conundrum: Why Packaged Goods Manufacturers are Struggling with the Internet"
Geoff Johnson, Manager of Interactive Promotion and Alliances, General Mills

The rise and fall of the Internet economy has had everyone on a roller coaster for the past five years. New research shows that over 60 percent of Americans have access to the Internet and many of them would sooner give up their television than their online access. While more and more users jump online, one key segment of the old-economy is struggling to determine how to drive a traditional business by leveraging this dynamic and interactive communications channel. In this discussion, learn what the key challenges and roadblocks are facing some of today's largest media advertisers, packaged goods manufacturers.

As Manager of Interactive Promotion and Alliances for General Mills, Geoff is responsible for identifying emerging promotional tools and technologies that the company can use to stimulate product sales. Working closely with various brand teams, he creates opportunities to develop closer and more active connections with consumers through interactive branded experiences. Additionally, Geoff is charged with forging strategic partnerships and alliances that create sustainable competitive advantage in the marketplace. In previous assignments at General Mills, Geoff has been responsible for developing national consumer promotion programs for Betty Crocker branded products. Geoff joined General Mills in 1997 after receiving a M.S. in Integrated Marketing from Northwestern University.

"Bridging the Culture Gap: Making Marketing Work Worldwide"
Mary Beth Lamb, Director, Global Effectiveness Group, Wilson Learning Corporation

In today's global marketplace, you must be able to bridge language and cultural barriers. Building cultural literacy is a secret weapon that will help you thrive, not just survive as a global marketeer.

She has helped business people on five continents increasing their global business success by developing cross-cultural awareness and skills. Lamb co-founded Transnational Strategies, Inc., a cross-cultural training and consulting firm which was acquired by Wilson Learning Corporation in 1998. She co-authored the book Do's and Taboos Around the World for Women in Business, published by John Wiley & Sons in 1997. Lamb was co-owner of an international communications company in Germany and has worked as a television correspondent in Europe and the United States. She also worked as an international marketing communications consultant to Fortune 500 companies and government agencies.

"Color As A Marketing Tool"
Carol Sylvester, General Manager, Presentation Packaging, a division of Liberty Carton

Polished. Respected. Trend setting. These are words that are often used to describe Carol Sylvester. When she joined Liberty Carton in 1976, Carol quickly realized that there was significant marketing opportunity beyond the company's standard brown corrugated box - customers wanted to add attention-getting graphics, unique structure and a splash of style. With sharp instinct and entrepreneurial spirit, Carol set out to build a business that would help customers build their brands through packaging. In the early 1980's, she launched Presentation Packaging, a division of Liberty Carton.

Presentation Packaging is a nationally recognized company with a reputation for creativity and trend-setting design. In addition, the company offers a vast collection of in-stock corrugated gift packaging. As General Manager for Presentation, Carol is one of the highest-ranking women within the Liberty family of businesses. She is past president of the Retail Packaging Manufacturers Association and is currently serving a third term on its board of directors. Carol is also the most recent recipient of the City Business "Most Innovative Women" Award for Entrepreneurs.

As a panel participant, Carol will discuss the impact that packaging can have on building a brand and creating customer loyalty. She will discuss how the perfect combination of color, structure and graphics can result in a package that sells itself.

"Ugh…. Not Another Sales Process!"
William Schultz, Segment Manager, Corporate and Creative Imation Color Technologies, Oakdale, MN

Bill Schultz is a 20 year veteran of 3M and Imation where he has held numerous sales and marketing positions both in the U.S. and internationally. His experiences range from Sales and Marketing Operations, Corporate Branding and Identity to his most current position as Segment Manager for the Corporate and Creative Markets within Imation's Color Technologies business. Imation, a global technology company supplies a variety of products and services specializing in data storage and information management, color management and imaging solutions. In 2000, the Company reported revenues of $1.2 billion and employs approximately 4,300 people worldwide.

Frustrated with not knowing if your sale's pipeline supports forecast attainment? Frustrated with not being able to predict which products need to be produced? Anguishing over implementing another sales process? This panelist will discuss the trail and tribulations of implementing a Sales and Operational Planning Process into a sales and marketing organization.

Downloadable copies of SME Workshop and Luncheon Presentations!

April 20, 2001 Morning Workshop:
"Take Selling, Marketing & Training to New Heights: Electronic Performance Support Systems"
Paul Tobin, chairman, evp of marketing and business development, LogicBay Corporation
 Download the LogicBay presentation (372KB PDF)

April 20, 2001 Luncheon Presentations: Emerging Issues in Sales and Marketing
"The Internet Conundrum: A Few Thoughts from a Packaged Goods Manufacturer"
Geoff Johnson, manager of interactive promotion and alliance, General Mills
 Download General Mills presentation (856KB)

"Color Marketing"
Carol Sylvester, general manager, Presentation Packaging, Liberty Carton
 Download Presentation Packaging presentation (7MB)

"Bridging the Culture Gap: Making Marketing Work Worldwide"
Mary Beth Lamb, director of global effectiveness group, Wilson Learning Corporation
 Download Wilson Learning presentation (1MB)