Upcoming Events Archived Events Before and After: Apr 8 - Mar 15 - Feb 15

SME Morning Workshop & Luncheon

Morning Workshop
From Product Push to Market Pull: A Transformation Roadmap
Phil Styrlund, VP Sales, ADC The Broadband Company

The session will focus on the following key elements of integrated sales and marketing approach to transforming a company's go-to-market strategy. The discussion will include the application of, and the lessons learned, in the following areas:

• Market Segmentation strategy
• Identification of "lead customers"
• Creating "lead customer" navigation for product and market development
• Creating an integrated sales and marketing roadmap
• Development of business-fit blueprints
• Key roles of marketing in support of sales
• Development of an integrated sales doctrine

The discussion will focus on actionable initiatives to create concrete and sustainable outcomes with application across all market segments. The principles are a result of integrating, developing and refining best-practice approaches with a strong bias for practical application and tangible results.

Phil Styrlund is currently Vice President of Sales Operations for ADC The Broadband Company. Prior to joining ADC, Phil spent 17 years at US West in management positions in Engineering, Operations, Finance Marketing and Sales. Phil graduated from Augsburg College with a double major in Business Administration and Finance and a minor in Political Science. He subsequently earned an M.S. in Telecommunications Science and an M.A. in Business Management from St. Mary's College.

Phil is very active in the community and currently serves on the Board of Urban Ventures Leadership Foundation, Church Metro, and the Management Assistance Program ( MAP). He also is currently the co-lead for the capital campaign for the Colin Powell Youth Leadership Center in south Minneapolis and is leading the capital campaign for the Carmelite Monastery in Lake Elmo, Minnesota.

Luncheon Presentation
Simplifying the Lives of Busy Families -
SimonDelivers.com Home Grocery Delivery
Brigid Bonner, head of customer relationship magic, SimonDelivers.com

Brigid Bonner enjoys her position as "Head of Customer Relationship Magic" for SimonDelivers.com. She is responsible for leading the development of the company's brand and value proposition, driving customer demand and ensuring world-class customer service through the three customer "touch points" of the Web Store, Neighborhood Service Representative and Customer Service Representatives.

It's the SimonDelivers.com vision -- "Simplify the Lives of Busy Families" -- that has great appeal for Brigid. It's a vision she can really get behind. With life so busy and complicated these days, she is happy to be part of a service that helps take the hassle out of people's lives.

Joining SimonDelivers.com in August 2000, Brigid brought with her 18 years of experience across three major functional areas: Sales and marketing; technology strategy and operations; and direct marketing. Brigid served six years at Target Corporation, first as a vice president leading operations for the 850-person Target Technology Services group before being promoted to vice president and general manager of Target.Direct, a start-up division responsible for launching Business to Consumer e-commerce sites for 12 brands of Target Corporation including Target.com, Marshallfields.com, Mervyns.com, Wirelesstoo.com and Seasonsshop.com.

Before joining Target, Brigid enjoyed 11 years in sales, sales management and consulting for IBM. Prior to IBM, Brigid was a marketing analyst for Fingerhut Corporation. When she began her career, she says she knew she wanted to work in environments that would constantly be changing and provide fertile ground for continuous learning.

Brigid likes the dynamic environment created by the Internet and feels SimonDelivers.com provides an excellent opportunity for creative problem solving in an arena that requires savvy in marketing, operations and technology. Plus, it's really fun to see customers become incredibly excited about having their groceries carried right into their kitchens!

Brigid, 41, received a bachelor's degree from Iowa State University with a double major in Journalism and Industrial Administration, and a master's degree in Business from Harvard University.

She is married to Tim McCarthy and has two young children. Brigid's motto is "work hard/play hard." And when's she's playing, she enjoys chasing after her kids and doing activities in the Great Outdoors, including biking, golf, boating, sailing, running and traveling.

Downloadable Presentations

From the March 15 Luncheon Presentation
Mike Norman, Owner & President; Dale Carnegie Training offered by Norman & Associates
 Download Presentation (2.6 MB)