Upcoming Events Archived Events Before and After: May 20 - May 17 - May 14

Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis
Directions

Members Only Roundtable
Marketing in Turbulent Times: Don't Give Up The Ship
Facilitated by Don Johnson, Managing Partner, Don L. Johnson Enterprises

Morning Workshop
Digital Asset Management: Increasing Information, Access & Productivity for Your Organization
Mark A. Cohn, Chairman & CEO, iNTELEFILM and webADTV
Joseph M. Stark, Vice President of Sales and Marketing, webADTV

Mark Cohn

Mr. Cohn and Mr. Stark will present an overview of the Digital Asset Management (D.A.M.) marketplace, with an emphasis on how corporations can better utilize digital assets for their organization. Digital Asset Management solves the problem of efficiently managing, organizing, and leveraging digital assets of all types, including rich media such as digital audio and video. They will specifically highlight two areas where organizations are seeing vast improvements: 1) training and 2) communications (corporate and marketing). They will also present on overview of the ROI for conducting a D.A.M. initiative, and highlight some success stories from current clients.

Industry trends from sources such as the META group (5/22/01) predict that by 2004/05, 35% of the Web’s content will be downloadable digital media (video, audio, images, e-books, animation, etc.) requiring digital asset management to ensure profitability, security, and brand protection. Gartner says 80% of the top 2000 businesses worldwide will use video on demand by 2006. The two key drivers behind the race for adoption are corporate training and communications (6/6/01).

Mark Cohn is Chairman & CEO of iNTELEFILM and webADTV. Mr. Cohn is the former founder, Chairman and CEO of Damark International, Inc. During his tenure at Damark International (recently renamed Provell), the Company grew from a start-up (capitalized with $100) to become the nation’s 11th largest consumer catalog company and one of Minnesota’s largest publicly owned business. At its peak, the company served over 10 million customers; mailed over 150 million catalogs annually and generated $600 million in revenue. It employed nearly 2000 people in three states and enjoyed a market capitalization of approximately $400,000,000.

Joseph M. Stark, Vice President of Sales and Marketing – webAdTV spent 12 years in the manufacturing and technology industry and has extensive experience in the areas of business-to-business sales and marketing. He comes to webAdTV after spending the past five years working as a consultant for a Big 5 consulting organization and some smaller boutique consulting organizations where he was the Director of Operations in-charge of the sales, marketing, and customer solutions strategies. Joseph started his career at the Eaton Corporation focusing on the high-technology products within the Cutler-Hammer division, and enjoyed successful sales, sales management, and marketing roles. Stark holds a Bachelor of Science degree in Industrial Engineering from Iowa State University, and a Masters of Business Administration degree in Marketing and Strategic Management from the Carlson School of Management at the University of Minnesota.

Luncheon Presentation
Rebranding - A Behind-the-scenes Look at Relaunching a Shopping Network
Patricia Mueller, Senior Vice President of Marketing, ShopNBC

Mueller will give a behind-the-scenes- talk about rebranding ValueVison to ShopNBC. Among the many issues addressed, Trish will talk about what it's like dealing with NBC, who owns 40% of the company. She'll also touch on how to to manage your customer base and brand property during a high-profile transition that includes both the on-air and online worlds, which are seamlessly converged.

Patricia Mueller joined the Company in October 1999. "Trish" oversees all marketing aspects of the Company and its subsidiaries relating to advertising and sales promotions. She has 15 years of experience in retail management and advertising. Prior to Shop NBC (formerly ValueVision), she held various management positions at a Fortune 100 retail company performing corporate level marketing and advertising.