Upcoming Events Archived Events Before and After: Aug 15 - July 19 - July 18

Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis
Directions

Morning Workshop
Kick Start Your Business: The Power of an Informed Strategy
Sam Richter, President, James J. Hill Reference Library

In today’s highly competitive marketplace, the one with the best information wins. Too many businesses believe that the information they need is found only through search engines like Google and Yahoo. The fact is, general search engines only cover approximately 20% of the Internet, and an additional 25% of the best business information isn’t even found online.

Success means having the right information and the support system to help you make intelligent business decisions. Take that information, analyze it and turn it into business intelligence.

In this workshop, you’ll learn practical online and offline business research tips that will help you with:

• Customer Acquisition and Retention. Where are your customers? How can you reach them?
• Competitive Information. What's being written about your competitors? What's their CEO saying?
• Increased Margins. Have someone else do the work for you while you focus on your business. Learn how easy it is to work with an expert.
• Better Business Decisions. With the right data, you can feel confident with your business and marketing plans.

If you want success, join Sam to find out how to get started!

Sam Richter, president of the James J. Hill Reference Library in St. Paul, Minnesota, is responsible for leading the 80-year old private, non-profit business research organization. The Library is the nation's premier source of publicly accessible business information and houses a world-class collection of practical business resources. Through electronic resources (available at www.hillsearch.org), walk-in reference services, fee-based research services and educational programming, the Library annually helps thousands of patrons create “informed strategy” ultimately leading towards business success.

Prior to joining the Hill Library, Richter was senior director of e-business marketing for Digital River, the leading commerce service provider responsible for the e-commerce initiatives and site hosting of thousands of brand-name clients worldwide. He led Digital River's EMarketing Services group, and his team was responsible for client online and offline marketing programs.

The James J. Hill Reference Library houses one of the nation’s most extensive collections of business reference information. The 80-year old institution boasts some of the nation’s top business information specialists and prides itself on helping people find and analyze the practical business information they need to succeed. The Hill Library annually helps thousands of local and national patrons obtain business information to help start their own businesses, expand their operations, learn about markets, and identify trends and opportunities in various industries. Most services are available at no charge, although the Hill Library also offers a variety of fee-based services for those wishing more in-depth research or detailed consulting and data analysis. Visit www.hillsearch.org to find out more!

Luncheon Presentation
Increasing Sales Effectiveness with Mobile Computing Technology
Chuck Lukaszewski, CEO, Ubiquio

Mobile technology is increasing overall sales productivity and enabling even more rapid turnaround for customer needs. This session will:

• Provide a layperson's overview of mobile computing
• Explain why it matters to sales and marketing professionals
• Share success stories to help you visualize how to harness the technology yourself

Mr. Lukaszewski is an experienced entrepreneur who has successfully built and sold two technology companies in the last decade. In 1994, he co-founded eWatch, the leading Internet monitoring service, used by more than 800 of the world's largest companies. Mr. Lukaszewski served as Chief Executive Officer of eWatch from 1994 through the company's acquisition in November 1998. eWatch is now a unit of PRNewswire (NASDAQ:UNEWY).

Mr. Lukaszewski founded a regional LAN/WAN integration company in 1991 that was acquired by a unit of BellSouth in 1993. He chairs the Mobile Roundtable of the Minnesota High Technology Association, and serves on the board of Milkweed Editions, one of the largest non-profit presses in the country.

His articles and interviews have appeared in a variety of trade and general media, and he is co-author of the book Measuring the Impact of Your Web Site, published by Wiley & Sons.