| SME Morning Workshop 
Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis Directions
| 8:30 - 9:30 AM | Registration | | 9:30 - 11:30 AM | Morning Workshop |
Morning Workshop Alternatives to Cold Calling: What can managers do? Brian Carroll, founding partner, InTouch Incorporated 
| | Brian Carroll | | |
What You'll Learn: Let's face it managers, most sales people hate to cold call. Wouldn't it be nice to hear what really works from a company who makes 50,000 cold calls a month to big companies? Brian will share some "insider" strategies that InTouch uses to reach high-level decisionmakers in midsize to fortune 500 companies for their clients. Marketers - You might hear from sales, "these leads aren't any good… can I have more leads?" Brian asserts up to 90% of leads shouldn't be given to sales people in the first place. Find out what you can do and help your sales people be your biggest fans and increase sales. Some of the topics covered include: - Precision email marketing - emails executives won't delete
- Can you outsource cold calling and still look good?
- How to navigate the corporate maze and find your buy points faster.
- Web based seminars - what works and what doesn't
Brian will also discuss several powerful concepts and strategies, such as: working with the gate keeper and finding the RIGHT person, getting opt-in email addresses of your exact target prospect, maintaining "mind share" and keeping your competition out. If you want to increase your sales opportunities and discover what your competition might be doing right, you will want to attend this session! Who Will Benefit by Attending Sales and Marketing Executives focused on B2B markets. About Our Speaker Brian Carroll, Partner, InTouch Incorporated Brian is a founding partner at InTouch Incorporated a 50-person B2B sales lead shop focused on global technology clients and emerging companies. Until recently InTouch has remained a well-kept secret in Minnesota however they do business with 10 of Software Magazines® 500 largest companies. Brian's responsibilities include new service development, sales and marketing and partnerships. Prior to InTouch Brian was the Founder and President of Carroll Communications, a B2B telemarketing services agency. Brian is a former 2-term president of the Teleprofessional Managers Association (TMA) and is also a 2-term Board member of Midwest Direct Marketing Association (MDMA) and an active member of Sales and Marketing Executives (SME). About InTouch InTouch works with B2B technology providers to help provide their sales organizations with a never-ending pipeline of qualified opportunities. InTouch provides a range of solutions designed to help companies profile their prospects, build databases of likely buyers and identify decision makers to developing interest and high-end lead qualification and nurturing programs. By helping clients target high potential prospects InTouch delivers high quality opportunities and better return on investment. |