| SME Morning Workshop & Luncheon Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis Directions | 8:00 - 9:30 AM | Members-Only Roundtable | | 9:00 - 10:00 AM | Morning Workshop Registration and Networking | | 10:00 - 11:30 AM | Morning Workshop | | 11:30 - 12:00 PM | Luncheon Registration | | 12:00 - 1:30 PM | Luncheon Presentation |
Members-Only Roundtable Getting Your "Foot-in-the-Door" Jill Konrath, President, Leapfrog-Strategies and Founder of SellingtoBigCompanies Website Struggling to get your foot-in-the-door to meet with prospective customers these days? Then come to our FREE Members-Only Roundtable. In this session, you'll have a chance to brainstorm with fellow SME members about how they're tackling this big challenge and get lots of new ideas you can implement immediately.  Andrew Ecklund |
Morning Workshop Lead Generation on the Web: How to Drive Targeted Traffic and Convert Customers on the Web Andrew Eklund, Founder and CEO, Ciceron Key Messages: • Reengineering current web sites to maximize online marketing • Measuring online marketing campaigns • Optimizing online marketing results The world of online marketing is exploding as companies look for ways to squeeze greater value from their limited marketing budgets. From understanding and embracing the constantly changing landscape of search engine marketing to the tried and true strategies of email, saavy marketers are getting a leg up on their competition through online marketing. So how do you need to rethink the very essence of marketing to take advantage of the internet and the web? What are your online options and which efforts really pay off? Which online marketing techniques are outdated and have run their course? Attend this seminar and get on track with your online marketing strategy. Andrew Eklund determines Ciceron's strategic direction, manages client relationships, and leads the Ciceron team in its ongoing quest for client success on the Internet. His 7 years of experience in Internet marketing and web site development provides a perspective that combines visionary creativity with common business sense. Under Eklund's spirited leadership, Ciceron provides web marketing services to a diverse client roster that includes Best Buy, Jostens, US Bank, Hazelden Bookplace, Minnesota Environmental Partnership, Trend Enterprises, and Coldwell Banker Burnett. Andrew earned his B.A. from St. Olaf College and has taught eBusiness Strategy and Analysis courses as part of the University of Minnesota Continuing Education program. Luncheon Presentation The Magic of Selling Technology™: How to make your Competition Disappear™ Randall Munson, founder and president, Creatively Speaking® Are You Getting The Sales Results You Want? Technical sales presentations tend to be either sleep-inducing or utterly intimidating. Buyers are typically bombarded with volumes of facts and figures, leaving them overwhelmed, impressed with the presenter’s knowledge, guilty because they don’t really understand it themselves, and not really sure why (or if) they should buy. Do your salespeople have the tools for success? Or are they struggling with: - Disappointing responses from customers that should be buying?
- Fading interest following your sales presentations?
- Differentiating yourself from competitors?
- Penetrating lucrative new accounts?
- Losing sales because they don't really understand your product's value?
It doesn't have to be this way! Get more sales, faster sales, and better sales. Why do major technology companies, such as IBM, rely on Randall Munson? Randall Munson offers a welcome solution. Having devoted more than two decades to the successful application of technology to business, he has discovered the secret to selling technical products and services. That's why industry-leading corporations depend on Randall to convey vital technical concepts and complicated product information to their top sales force and their largest customers around the world. Wielding magic, visual props, memorable metaphors, and his ever-active sense of humor, Randall Munson shows you how to powerfully present your products and relate them directly to the needs of your customers. He guarantees to lock your product concepts into your customer’s minds in a way they will never, ever forget. Move your customers from confusion to CONTRACT! In this presentation you will learn how to: - Get more sales, faster sales, better sales
- Eliminate sleep inducing, intimidating sales lectures
- Powerfully present your product
- Differentiate yourself from the competition
- Slash through resistance
- Move your customers from confusion to CONTRACT!
“Your dynamic presentation was rated #1 out of over 1,000 sessions in our week-long technical conference attended by over 4,500 professionals!” Suzanna Grueser, COMMON International, Los Angeles CA “Now, our business channels are ready to sell our product!” Carlos Want, IBM Product Manager, Taipei, Taiwan “The success or our sales meeting depended on an exceptional presentation and Randall Munson delivered an exceptional presentation!” Jeffrey F. Moore, Director of Sales, Fike Corp. Blue Springs MO
Technology organizations across 6 continents turn to Randall Munson – to expand sales, increase business effectiveness, and produce more exciting meetings and conferences. Randall Munson is the founder and president of Creatively Speaking®. He was an IBM Program Manager and an IBM Executive Advocate. During his 20 years with IBM, he led research and development projects in a variety of management, programming, architecture, and marketing responsibilities. He holds an MS degree in Computer Science from the University of Minnesota and is an adjunct professor at the University of Wisconsin. In contrast to this, he has been a professional entertainer for more than two decades: a master magician, ventriloquist, MC, and one of America's top clowns. Technology sales expert and professional speaker, Randall Munson, has been inducted into the Speaker Excellence Hall of Fame. He has been named a Certified Speaking Professional, a designation held by less than 7% of the professional speakers in the world. He has shared his ideas from stages at The White House and Walt Disney World and has been the double-header presenter with such international figures as former IBM CEO Lou Gerstner and Israeli Prime Minister, Nobel Laurite, Shimon Peres. |