Upcoming Events Archived Events Before and After: Mar 25 - Mar 21 - Mar 12

SME Morning Workshop & Luncheon March 21, 2003

Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis 
Directions

Note: Morning Workshop will begin one half hour earlier, at 9:30 am. Registration starts at 8:30 am

Morning Workshop
Is Your Business Consultant Some Yahoo Named Google?
Sam Richter, President, James J. Hill Reference Library

Sam Richter

Ninety percent of all small business failures can be traced to poor management resulting from lack of knowledge. Too many businesses today base their business and marketing plans on "gut feels" or "hunches"; and all too often, lack the substantive data that can support strategies and tactics.

While it's true that a tremendous amount of information can be found via Yahoo and Google, much of the best business information is now only available via costly subscription databases. At the same time, there's so much information, the need for an expert researcher on your team has never been greater.

In "Is Your Business Consultant Some Yahoo Named Google," you will learn resources readily available where you can get the information your business needs to succeed. You'll learn what's going on in the world of business information and what we all need to do to ensure the budding entrepreneur has equal access to the same information resources as large firms.

Speaker Bio

Sam Richter, president of the James J. Hill Reference Library in St. Paul, Minnesota (www.jjhill.org), has more than 18 years experience in advertising, public relations and e-marketing managing full marketing programs for some of the world's most famous brands. Now he's leading the Hill Library, the nation's premier source for practical business information for more than 80 years, into a new, "high-tech, high touch" world. Sam is a keynote speaker and presenter to organizations and companies across North America.

Matt Noah

Luncheon Presentation
Viral Marketing: Building community, building brand
Matt Noah, founder, Netsuds

The presentation will contain experiential and analytical information on viral marketing. Viral marketing is defined as marketing messages which are passed on from person-to-person like a virus which quickly spreads. The positive effects of viral marketing will be explained as well as how sustaining marketing efforts can be used once the initial viral phase has ended. The application will be business-centric as opposed to philanthropic or non-commercial.

Matt Noah is an electrical engineer with 20+ years experience in design and development. He is a graduate of Stanford University and was most recently at ADC before founding NetSuds in February 2000. He lives with his wife and four sons in Chanhassen.

GET THE MEMBER-RATE REBATE AND SAVE UP TO $50!

Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership.