Upcoming Events Archived Events Before and After: Aug 6 - July 18 - June 20

SME Morning Workshop & Luncheon

Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis 
Directions

9:00 - 10:00 AM	Morning Workshop Registration and Networking
10:00 - 11:30 AM	Morning Workshop
11:30 - 12:00 PM	Luncheon Registration
12:00 - 1:30 PM	Luncheon Presentation

Morning Workshop
Stand out from the crowd with a more persuasive and creative presentation that closes deals
Joan Moser, President, Spoken Impact

Profitable Exhibiting: Getting the Most Out of Your Trade Show Marketing Budgets
Mike Mraz, Trade Show Consultant, Skyline Exhibits

Deals that once only had a few competitors, or closed over the phone, now require elaborate sales presentations in order to win the business. But who wants to deliver, much less listen to, a dry PowerPoint presentation that goes into detail about features and benefits. If you’re looking for a competitive edge, then it’s time to create a more persuasive and creative sales presentation.

Joan Moser, President of Spoken Impact, will share with you tips and techniques for making a more persuasive and creative presentation. She will show examples of what other companies are doing and how you too can incorporate these ideas into your presentations.

What You Will Learn

• The one example that will be remembered weeks after you have presented
• Eight ways to be creative in your sales presentation
• The “Chain of Change” and its importance in persuading prospects to buy
• How NOT to use PowerPoint

Joan Moser is president of Spoken Impact, a public speaking training and consulting company. She founded Spoken Impact after 20 years in marketing communications and training, most recently running the marketing departments at several technology companies in the Twin Cities. At Spoken Impact, Joan and her team help business executives become powerfully persuasive presenters. Spoken Impact’s clients include ADC, Smead Manufacturing, Team Mobile, General Electric and US Bank, just to name a few.

Profitable Exhibiting: Getting the Most Out of Your Trade Show Marketing Budgets

As a National Spokesperson and Marketing Consultant with Skyline Exhibits, Mike Mraz has presented various trade show effectiveness seminars to over 50,000 marketing professionals all over North America. In this condensed version of Profitable Exhibiting, Mike will address three key components of an effective trade show program. Materials include tools created to help both the inexperienced exhibitor and the veteran.

As a Trade Show Consultant and Trainer for Skyline Exhibits, a leader in the field of trade show marketing and communications, Mike has spoken to more than 50,000 trade show and exhibit managers across North America.

With over 25 years of sales and marketing experience, he brings a very diverse background to the training platform. As a buyer, exhibitor and exhibit coordinator, Mike is familiar with all facets of exhibit marketing.

An enthusiastic and engaging speaker Mike understands that as adults we learn best by doing. His very interactive presentations are designed to not only expose the attendee to the power of the trade show marketing experience but, to offer a step by step process to take advantage of the opportunity.

Luncheon Presentation
How to Profit from the Death of 20th Century Selling
Dan Seidman, Founder, SalesAutopsy.com

Come find out what Sales & Marketing Management Magazine says "is quickly becoming a cult hit among sales folks."

With a unique blend of education and entertainment, Dan Seidman shares the best of the worst sales blunders he's collected over 15 years in sales management and training. These humorous stories reveal the four basic areas that all salespeople struggle with. Dan will show you how to coach yourself and your sales team through each so that they can attain the success you know is within their potential. If altering your sales approach seems like a necessity in this tough economy, you won't want to miss the revelation of his powerful new selling strategy, “Teaching Consequences to Prospects.”

Dan Seidman has been named one of the "Top 12 Sales Coaches in America" by Ultimate Selling Power. He compiles a library of selling disasters and uses the stories to teach sales professionals what strategies to adopt and avoid in order to take more money home. (During his presentation Dan will give away fabulous prizes.)

Attendees can expect to laugh and learn through the following ideas:

• Why buyers are better at buying than sellers are at selling
• How traditional feature/benefit selling is losing its impact on prospects
• What unique approach selling superstars use to replace benefit pitches

It's critical that a business professional distinguish him or herself from being viewed as just another salesperson. Come learn how to do just that and laugh with us through the lessons of salespeople who have crashed and burned. Be prepared to share your own story of a sale that bombed.

Dan Seidman has been involved in high-impact sales and marketing for privately run companies since 1980. He is an early adopter of the Internet, selling for the first Internet job site, Online Career Center in 1993. Dan took his extensive sales management and training expertise online in '99. He currently manages the widely publicized website of selling disasters, SalesAutopsy.com.

His newly published book, The Death of 20th Century Selling is being endorsed by business experts like Jay Conrad Levinson, Gerhard Gschwandtner (Selling Power Magazine), Rieva Lesonsky (Entrepreneur Magazine), Brian Tracy, Seth Godin and more. When he's not playing basketball on the U.S. World Master's team, he's speaking to entrepreneurs, managers and sales pros — helping them laugh and learn from the mistakes of others.

Contact Dan by email at dan@salesautopsy.com.

GET THE MEMBER-RATE REBATE AND SAVE UP TO $50!

Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership.