SME Morning Workshop
Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis
Directions
8:30 - 9:30 AM Registration and Networking
9:30 - 11:30 AM Morning Workshop (No luncheon in August) Morning Workshop
Lead Generation Strategies for the Complex Sale
Brian Carroll, CEO, InTouch Incorporated
Lead Generation Strategies for the Complex Sale
One of the biggest struggles sales people face today is getting their foot in the door with decision makers. According to research by Huthwaite Inc., an internationally recognized research and sales consulting firm, “...sales people spend only 20% to 40% of their time doing selling activities.” What would the impact be if your sales team spent more time developing solutions with decision makers who have a defined business need?
Brian will share “insider” strategies that InTouch uses to help their clients reach high-level decision makers in mid-size to Fortune 500 companies. Marketers — You might hear from sales, “these leads aren’t any good… can I have more leads?” Brian asserts up to 90% of leads are NOT leads and shouldn’t be given to sales people in the first place! Find out what you can do to help your sales people be your biggest fans and increase sales. The presentation will feature a real-world lead generation case study, co-presented with InTouch client, Sopheon. Some of the topics covered include: - How to identify and prioritize your hottest leads
- A strategy to manage the entire lead lifecycle for maximum impact
- What’s working to gain access to decision makers, identify influencers and find business needs
- Best practices to help marketing and sales stop finger pointing and start working together
- How InTouch leverages an integrated marketing approach that delivers measurable ROI
If you want to increase your revenue and finish the year strong, you will want to attend this session! Brian Carroll, CEO, InTouch Incorporated
Brian is CEO of InTouch Incorporated, a 55-person outsourcer focused on lead generation. InTouch has a proven 8-year track record delivering effective lead generation solutions for “the complex sale.” InTouch’s client base is a mix of Fortune 1000 and fast growth companies that aren’t household names. Until recently InTouch has remained a well-kept secret in Minnesota, however they are recognized as one of America’s fastest growing private companies by Inc. magazine and will be featured in their Inc. 500 issue. GET THE MEMBER-RATE REBATE AND SAVE UP TO $50! Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership.
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