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SME Morning Workshop & Luncheon

Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis 
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Morning Workshop
Increase Sales Through Proposal Automation
Tim MacMurdo, GE Water Technologies and Leo Steidel, The Weidt Group

Luncheon Presentation
SME Sales Executive of the Year
Noel Schenker, SVP Marketing and Business Development, Select Comfort

GE acquired Osmonics, creating GE Water Technologies. GE needed to supply complex proposals to a larg sales force, unfamiliar with the product. GE approached The Weidt Group to create an online automated proposal generation system that gathers water needs and site requirements, helps select and size the reverse osmosis and treatment equipment, calculates consumption and financing options, and creates a comprehensive custom proposal, presented in Word format. The online tool supplies management with a clean, accurate view of proposal activity, used for purchasing and manufacturing forecasting, and sales management.

Join Tim and Leo to hear the story of a successful sales force automation project, how project requirements evolved, the design of the technical solution, and the challenges and surprises along the way. Take-away ideas for increased sales through proposal generation processes and tools.

Tim MacMurdo, GE Osmonics, integrates business and IT and has served as product manager, eBusiness leader, SAP integration champion and Website Management and Marketing Engineer. Tim is a UC Berkeley Chemical Engineering graduate. Leo Steidel, The Weidt Group, leads the software development team, focusing on product knowledge management, advanced online catalogs, decision tools and design tools. Leo frequently speaks on technical trends, interactive interface design and advanced Internet application solutions.

Luncheon Presentation
SME Sales Executive of the Year
Noel Schenker, SVP Marketing and Business Development, Select Comfort

Join us to hear Noel Schenker, SVP Marketing and Business Development, Select Comfort, discuss the repositioning/renewal of Select Comfort’s product line, the Sleep Number® brand and the company’s first prime-time television ad campaign. With 20+ years of marketing and management experience at consumer products companies, Noel is part of the new senior management team recruited to execute a profit turnaround of the company.

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