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May 21st 2004 | |||||||||||||
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SME Morning Workshop & Luncheon Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis
Morning Workshop Morning Workshop MARKETING SMARTER ON THE INTERNET Miki Dzugan, Rapport Online Mike Sowada, CEO, DKS Systems Efficiently Promoting your Website: Search engine promotion is the hot topic for agencies and companies. Rapport Online explains why, with a comparison of the cost effectiveness of search engine vs. other online promotion tactics. Maximizing Your Website’s Effectiveness-Are You Getting Everything You Can? Are you realizing all the benefits from your site? Looking for leads or increased sales? With the growing sophistication of your competitors’ sites, you should be using advanced methods to take advantage of your marketing investment. DKS will share how to improve your site’s effectiveness by using key principles and techniques. Speakers: Building on 15 years of computer technology and marketing/general management experience, Miki Dzugan, Rapport Online, began online marketing in 1995, and helps clients maximize return on marketing investment. Prior to founding DKS Systems, Mike Sowada served as a senior consultant at Andersen Consulting (now Accenture). He has also been Director of Development at Net Perceptions, Managing Director of E-Commerce at Musicland, and a former Director of Planning and Architecture for Musicland. Mike is a frequent guest speaker at the University of St. Thomas and the University of Minnesota on Internet, e-Commerce, e-Business and Entrepreneur topics. He has over 16 years of broad-based experience in managing IS/IT organizations and in enterprise-wide project management. DKS Systems is one of the top web development firms in the Twin Cities. DKS Systems has developed a wide range of web and e-commerce projects with progressive companies, from Fortune 100 to small businesses.
DO YOU YAHOO!? ONLINE MARKETING WITH OVERTURE Daniel Boberg, Director of Strategic Alliances, Overture, manages the channel sales team focusing on developing and servicing strategic relationships with key search engine marketing agencies. Prior to Overture, Daniel was the director of business development for PhotoSort, a supplier of conference and trade show networking tools. He was a member of Microsoft's product planning team responsible for developing the personal financial management software product, Microsoft Money. Daniel received his B.A. from Seattle Pacific University and an M.B.A with emphasis in Marketing and Technology from the University of Southern California.
Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership. |
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8984 Stratford Court N. Brooklyn Park, MN 55443 P: 763.213.3231 F: Upon Request info@smemn.org |
