Upcoming Events Archived Events

SME Morning Workshop & Luncheon

Location: Metropolitan Ballroom, Hwy 394 & 100 - 5418 Wayzata Blvd. Minneapolis 
Directions

Luncheon Presentation
Why People Buy What They Buy.
Joe Burke, President Joe Burke Inc.

Throughout a career beginning with General Foods, and continuing with Pillsbury, The Marriott Corporation, and his own successful advertising agency (which he sold in 1987) — Joe Burke has focused his marketing, communications and business development energy on refining an understanding of why people buy what they buy.

And more specifically, why do people select and purchase one product over another? And when both products would work just fine, and are essentially identical — why do they buy one brand versus a competitive alternative?  

The answers to these questions can be found in two fundamental components of developing products and services (so that customers will reject competitive alternatives available to them):

1. understanding the customer/consumer needs that underlie purchase decisions

2. understanding the constantly evolving context variables that influence the selection process and purchase decisions

Troubled businesses, almost always, fail to understand WHY people buy their product, and have disconnected with their marketplace targets. Successful businesses understand what their customers, consumers and clients want and need — and work hard to stay relevant and connected.

Come listen to Joe Burke talk about Understanding Customer Needs (Or, Why People Buy What They Buy).

You'll get lots of practical insights, stories, examples and commonsense tools to help define and unravel what can get to be a frustratingly complex subject.

GET THE MEMBER-RATE REBATE AND SAVE UP TO $50!

Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership.