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SME Morning Workshop & Luncheon

**NOTE: Location change for this months program

Location: DOUBLETREE PARK PLAZA  1500 Park Place Blvd., Minneapolis, MN 55416 (394 & 100)

Luncheon Presentation
How to Create a Strategic Advantage through
Market, Account and Competitive Intelligence
Brett Norgaard, Co-Founder,  Wire The Market, Inc.

• What are your competitors whispering to your customers?
• Are your sales people 100% confident and prepared to set and go on Sr. Executive appointments?
• Where do your prospect’s pain points intersect with your value proposition?

To get the answers that will give you insights and actionable steps to address these questions, please come hear Brett Norgaard of Wire the Market, Inc. show you how to:

• Assess your unique Market Landscape 
• Identify your Intelligence Requirements
• Gather, sort, filter, disseminate and interact with just the intelligence that you need
• Analyze intelligence and use it to advance your business goals - planning, gaining access to sr. executive buyers, and winning deals

After gathering intelligence on thousands of companies and executives across more than one hundred industries, Brett Norgaard and his team have differentiated themselves by linking intelligence programs to tangible results.
 
Brett Norgaard is the Co-Founder of Wire The Market, Inc., a firm that helps its clients sell, win and differentiate by wielding market, account and competitive intelligence to their advantage.
 
In his 20 plus year career, Brett has worked in sales, marketing, customer service and management roles.  Prior to Wire The Market, he started a firm (Norgaard Marketing Group) to successfully position high tech internet companies with the leading industry analyst firms.  Before that, he was an executive at a Fortune 500 company (Comdisco) responsible for all aspects of the firms' strategic relationships with the leading industry analyst firms.  Prior to that, he led the strategic marketing efforts of a managed network services firm (MTI Group - Netforce) where he had responsibility for industry analysts, strategic alliances and competitive intelligence.  Before that, he was an account executive selling high tech software, hardware and services to major accounts (OPM Information Systems) in the Twin Cities.
 
Brett has addressed audiences such as Gartner Group's ServiceTrends Conference, HPTV with Computer Chronicles Host Stuart Cheifet, the CPA Society, the Ethernet Industry Forum, The Executive Group, and the Branch Productivity Institute (BPI).  He also participates on Executive Advisory Panels for McKinsey & Company, Gartner Group and the BPI.  He is the co-author of a forthcoming book focusing on Branch Office Intelligence.

GET THE MEMBER-RATE REBATE AND SAVE UP TO $50!

Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership.