SME Monthly Seminar

	Upcoming Events Archived Events

Thursday, January 19th, 2006.

Location
DoubleTree Park Place Hotel, Golden Valley, on Hwy 394 & Park Place Xenia.


Speaker Presentation:
Making Gedney a Household Name
Speaker: Jeff Tuttle. Chief Marketing officer of Gedney.

Jeff Tuttle is the Chief Marketing Officer of M.A. Gedney Co., and is the mastermind behind the celebration of the company's 125th anniversary. Join us as Jeff discusses managing the brand throughout the years, and the planning and implementation behind the current sales and marketing. Jeff will also share anecdotes and stories around Gedney's need to distinguish the brand by maximizing marketing and sales dollars for a relatively low price-point business.

Jeff is the great-great-grandson of Mathias Anderson Gedney, and he joined M.A. Gedney Co. in 1995. He has held various roles within the company, including president and chief executive officer from 1998 until 2003. Before joining the business in 1995, Jeff worked for Miller Brewing company in marketing and brand management roles.
 
Since he began working in the pickle business, Jeff has served as president and director for the Pickle Packers International, Inc. (PPI), as well as chairman of PPI’s Marketing and Pickle Seed Research Fund committees. He also has been a continuing director for The Association for Dressings and Sauces. Aside from his work with pickles, Jeff has volunteered as director for MacPhail Center for the Arts and for The Children’s Theatre Company.

GET THE MEMBER-RATE REBATE AND SAVE UP TO $50!

Not a member yet? Register at the non-member rate and join SME less than 30 days after the event, and we'll apply the difference between the non-member rate and the member rate to the cost of your membership. Just send us a copy of your membership application along with your receipt for "non-member" registration. You'll get up to $50 off the cost of membership.