Beyond Price: Selling Value in a Cost-Conscious World
Speaker: John Shulman, President, Alignor
Expert negotiator John Shulman will outline five strategies for optimizing outcomes when the market is focused on price. John will share how you can implement an interest-based approach to improve sales negotiations and business decisions. Organizations using this approach have documented substantial revenue increases, faster closing times, and stronger customer relationships that they attribute to the process and tools John will share with you. In this session you will learn how to: · Get the best deal while maintaining the relationship · Apply sales negotiation best practices consistently · Devise the optimal strategy to keep sales negotiations on track John has trained and worked with sales leaders and business professionals from hundreds of organizations throughout the United States and internationally. He is President of negotiation training and consulting firm Alignor.
Double Tree Hotel, St. Louis Park (Highway 394 and Xenia)
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